Getting Your Site To The Google Spiders

It can take quite some time for Google’s crawlers to index all the pages in a new website just by following links. The larger the website, the more time it can take.
Solution?
An XML sitemap really solves this problem because it tells Google about all your pages ahead of time. If you have a large website with many high click depth pages then an XML sitemap will help indexing enormously. An XML sitemap is basically a text file (saved with an XML extension) that lists all the URLs in your website. The XML sitemap standard is supported by Google, Yahoo! and Microsoft so the same sitemap can be used for all three search engines.

Use this XML sitemap generator tool to create your sitemap. Once you have created your sitemap file you have to submit it to each search engine. To add a sitemap to Google you must first register your website with Google Webmaster Tools. This website is well worth the effort, it’s completely free plus it’s loaded with invaluable information about your website ranking and indexing in Google.

Similarly, you can add an XML sitemap to Yahoo! through the Yahoo! Site Explorer feature. Like Google, you have to authorise your domain before you can add the sitemap file, but once you are registered you have access to a lot of useful information about your site.

Microsoft doesn’t have a special way to submit a sitemap yet (they always seem to be so far behind the competition) so you have to use their regular Submit my site form instead.

Here’s another link to help find broken links on your website before you create your sitemap.

17 Alternatives to Adsense

I’ve been doing some research on this topic, and now I think it’s time to share my findings. It seems like Google Ad Sense is the default income source for many publishers and bloggers. Keep in mind there is nothing wrong with Ad Sense, and I think it can be extremely profitable. But, to maximize your earnings it’s wise to diversify which ads you’re running, and to explore other networks.

What if Google bans you? This doesn’t necessary mean you did anything wrong..sometimes the Google gods just react and sites get banned. If this is your only cash flow..things could turn out a little rough.

Another good reason is perception. If I run across a site that has Ad Sense plastered all over it, I automatically get a little skeptical…”their just trying to make a quick buck; probably useless information.”

We’ve all heard the phrase, “don’t put your eggs in one basket,” well…consider the following so you don’t have to. Here are some networks I would keep in mind while trying to ween off of Ad Sense:

#1 – Chitika: A great ad network recommended by top bloggers and publishers alike. Chitika works with Ad Sense, while giving you the ability to capitilize on your search traffic.

#2 – Advertising.com: They offer a ton of options for large and small scale publishers. Mostly CPA Offers.

#3 – Yahoo Publisher Network (YPN): A direct competitor to Ad Sense. YPN is known to pay a slightly higher CPC vs. Ad Sense. I would recommend experimenting with both and see which pays better.

#4 – Ad Brite: In my former life I used Ad Brite alot. As their inventory has grown, they’ve become more respected around the industry. You have the option of choosing flat rate, CPC or CPM payouts.

#5 – Burst Media: This network has been around since 1995, and is still on the short list for top publishers and bloggers.

#6 – Value Click: With a reach of over 83% of the internet, Value Click offers a wide range of income options, including affiliate and CPM based streams.

#7 – Link Share: The Link Share affiliate program and publisher network are pioneers of the online marketing industry. I would give them a look.

#8 – Video Egg: Concentrating solely on video ads, Video Egg provides a new medium of displaying ads. Based on a CPE rate (Cost Per Engagement) this opens up an entire field of marketing.

#9 – Adtegrity: Known for their prompt customer service, Adtegrity is becoming a major player in the online advertising industry.

#10 – Brightroll: Just like Video Egg, they are both unique in their inception of video media.

#11 – Tribal Fusion: Tribal Fusion is another network I have experience with. Known for their solid pay outs..they represent thousands of sites in a variety of categories.

#12 – Casale Media: I’ve also used Casale Media from the advertiser side..and in doing this, I know they stick up for their publishers, going to extreme measures not to compromise the integrity of the network.

#13 – Morning Falls: With a low traffic requirement and solid customer service..this CPM based network is great for new publishers.

#14 – CPX Interactive: Being a new player to the online marketing game, they offer a relatively new network to it’s publishers..however they are kinda strict so keep that in mind.

#15 – Ad Dynamix: With minimal requirements for publishers, this is a good network for newbies. I’ve never used them but some say they have poor customer service. This is one of those you can experiment with.

#16 – AdsDaq: With CPM ads to selected countries, this would make for good testing ground for your sites.

#17 – Click Booth: Another company I’ve had the pleasure of working with. Rated #1 network in the world by Website Magazine, they offer plenty of options for affiliate marketing and network publisher solutions.
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Even though there were hundreds of networks I had to filter through to come up with these ones, I feel like you’ll get the best deal for your dollar with the companies I mentioned above. If one doesn’t work for you, then keep trying and nail down the high performers.

As always, let me know how it goes

The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well. You might be running your search engine queries on a particular search engine, although who is actually supplying the results? – it could be a different company altogether.

Below, is a list of the search engines that feed your precious keywords:

Google
Google is by far the world’s most popular search engine, it provides the primary search engine results to Google, AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOL  Search, and HotBot.  It also supplies secondary results to HotBot and receives it’s directory data from DMOZ.

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can provide anything you want to know.  If someone is looking for something, they normally refer to the search engines.  When they type it in, the highest sites on the engines will show and is normally where the visitor will go. By keeping good position on the search engines, you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money with search engines as well, if you learn the background and know what you are doing.