By reading this blog post I am assuming you are a fellow marketer like myself, trying to make a living selling goods or services in this massive superstore called ‘www.The Internet’.

Over the last few years I have learnt so much about the in’s and out’s of online marketing and made many many mistakes, both large and small but all important in attempting to be the best I can at what I do. To me the importance to being a success is not about getting in there first with the next big product launch and mailing the world, his wife & even his dog about it just to get a few bucks into your PayPal account. It’s the trust and respect I can achieve by giving customers what they want not what I want them to have.

Ok! this may slow down my aspirations of being a multi millionaire by the end of the month but hey, I’m in this for the long haul and I genuinely get a great feeling when I know my efforts are rewarded via ethical marketing and trust. I’ll never make a great salesman, I’m too honest for that, I’ve dealt with many sales reps here in the real world and although many are great at what they do there are as many who just want to get the money and run.

The main point of this post is to relay the importance of your customers in every aspect of your day to day running of your online empire..no matter how large or small. You will never achieve your goals without your best assets..Your customers, respect & honesty. Here are a few of things you should do in order to gain any decent level of success online.

If you selling goods or services online then you need customers to make money, It’s obvious. So it should be equally obvious that if you have a satisfied customer then that person will want to do business with you again and the odds are that the person will tell someone else how good you were to do business with.

However, if you treat a customer badly or without respect over one little conflict or request then that person will probably never do business with you again and you can bet that person will tell a few others how bad you are to do business with. Getting bad press is so much easier than achieving good press. So here’s  how to keep your customers…

Respect….
The place to start is to treat all of your customers like gold. Treat them well always! You should give them respect and your personal attention all of the time. There is no exception to this rule. These are the people who give you THEIR money, without them you would not make any money at all in marketing. Always remember this!

This part is crucial, there will be sometimes when you don’t feel like being nice. Some people are not nice or reasonable and border on being total jerks and there’s no doubt you’ll run into more than your fair share of people like this. This includes people who accuse you of cheating them, people who don’t seem to understand what you tell them and the worst kind (IMO) are the people who think you and the rest of the world owe them big time!
It’s your job to be the greatest business owner ever and do everything within reason to try to make every single person happy. However, if it gets to a point where you simply can’t continue helping someone because they are just impossible, then move on. It will happen BUT just make sure you are polite and respectful no matter what the customer does. Do not give them any ammunition to bring your reputation into dispute.

Over-Deliver….
It’s amazing how customer problems drop dramatically when you over-deliver to them. For example, you promise your customers a bonus gift if they buy a specific product. They buy the product and you give them three bonus gifts. That’s over-delivering.
Always do it. By doing this simple step you will be building unbelievable customer loyalty and you’ll also cut-down on most of your customer problems before they even happen.

Follow-Up….
Following-up with your customers is a great marketing move and a ‘must’ to retain customers, yet most people just don’t do it.
All it involves is a quick email and nothing more. A few days after someone buys something from you just send them a brief email thanking them for the sale, if everything is okay and if they have any questions for you.
Remind them that you are there for them and then say another thanks and end the email. Do not try to sell them anything else, not at this time. You can send another email a week later, but make sure you first send one email that’s just a “thank you”.

So those are the key tips to keeping your customer base. In short just remember these 3 things:

1…You need to always be nice to your customers
2… You should always over-deliver with all your products
3… Always follow-up on your sales.

If you do these three things, you’ll find that your customers will remain loyal and just as importantly, they will let others know just how good you really are. I aim to be around for many years and if I can gain a great reputation like many other marketers.. John Thornhill, Sharleen Raven, Adeel & Bobby to name just a few then I will be ecstatic.

Here ends the lesson

One of the biggest myths of internet marketing is that you need a huge mailing list to make big money online.

It’s a myth because it’s not the list size, it’s the responsiveness of your list that counts.

You can have all the subscribers in the world but if no one’s opening your emails or clicking your links then you’re dead in the water.

So how do you build a responsive list?

Well the simple answer is by giving valuable and engaging content which connects with your audience’s needs and desires.

Discover what information they are looking for (online surveys are a great way to find out) and then give it to them.

The days of being able to get away with bombarding your list with offers are over. That did ok a few years ago but not anymore. Now it’s about giving great content, creating trust and building a following.

If you can do that, you’re onto a winner.

I hope that’s how subscribers, customers, and readers will see me

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As all online marketers know, traffic is the most vital important for any online business. Without web traffic it could useless even if you have a great design of any websites. As marketers said, traffic will be make you money. Is that true, yes or no? Yes, if the traffic is a targeted ones. No if the traffic is not targeted, its means com and go.

You will notice that even the finest optimized site, which has the best sales page, will not gain an extra penny without increasing web traffic. There are numerous ways to increase web traffic and most of the webmasters have tried everything to make it to the top.

Although these ways are known to generate traffic and help increase income, most of them will cost you money without a complete guarantee that you will profit from it once you have spent your cash over it. There are many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

Exchanging links to other sites is a good strategy to generate web traffic. If you carefully study the performance of top ranking sites on the different search engines, you will get numerous links. However, you should make sure that all sites that you make links with operate with a relative or similar niche. It is important that the links have relevance to the theme of your site. Now if you share a common subject, you can get more hopes of getting good web traffic and your site will have a recommendation by the sites they are on.

Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site.

You have probably read an article in the Internet. Most of the sites are open for submission of articles and directories, newsletters, and many more. Most of these sites offer those services free.

If you have a little tight budget, this will be a good alternative and you can start submitting your own articles. If you want to save more, you can write your articles if you can so you will not pay for them. Although you can find many freelance writers that charge small fees, it is still advisable to write your own articles because you know your site very well. Writing and posting articles is an effective strategy to increase web traffic. However, in writing articles, the content must match with the theme of your site. You need to write about something that you are familiar with.

After every article, you must include a resource box. You can also include a short and brief biography about yourself. It is also necessary to include the URL of your website for it to make sense and add traffic to your site.

Traffic exchanges are another form of link exchange in which the members of a certain traffic exchange can view each other’s pages by simply surfing. Each time your page is viewed, you gain a certain credit so the more pages you view other’s site, the more chances of your site will be viewed in return, thus giving you more credits and higher chances to increase web traffic.

However, traffic from these exchanges is not well targeted and it may not possibly produce a lot of sales but it can rather be used to effectively capture names for your subscriber list. Another good and smart way to increase web traffic is by having your own newsletter. The more subscribers you get, the more chances of increasing web traffic is achieved.

This may sound tiring because the more subscribers you have, the more you need to come up with unique and creative articles to distribute to them. This is the time that you need writers to write bunches of articles.

The last good option to increase web traffic is having online forums. You can think of good subjects so that a lot of people will get interested. With a good subject, expect your members to be frequently logging into your site and you can get the web traffic that you have been dreaming of.