PLR Video Profits

Tuesday, November 15th, 2011 at 03:03 
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Over the next few weeks i’ll be adding several posts that will help you understand the basics of using private label video’s to build your business and increase your profits. This first post is about what private label (PLR) video’s are and how you can use them to your advantage.
What are PLR video’s?
This is a common question being asked left and right by experienced and inexperienced business owners alike. To answer this question, it is first essential to define what PLR is. PLR (private label rights) is a form of product licensing that focuses on selling or the transferring the ownership rights to a product from one person to another.
After the transaction the buyer is then permitted to modify or make any changes to the product to make it suit his or her tastes, needs and preferences. This includes branding the product with their own name, business information and/or marketing message.
They can then sell the product to their own customers as their own product with no reference to the original product owner.
A private label video is no different than any other type of PLR product and with the popularity of online video and video sharing sites like YouTube or even other social sites like Facebook & Twitter, it can be used to quickly spread your own marketing message across the Internet like wildfire!
PLR video websites are fast becoming more common as the demand from business owners for custom video increases. You can virtually find hundreds of PLR websites that feature these much sought after PLR video’s. This is a hard fact that has made the world of online marketing easier, less expensive and more convenient than ever before!
As a matter of fact they are a much more affordable, especially when compared to the high cost of video production. Be careful of the quality though. Because of the rapid increase in the number of PLR Video sites, there are some that are more concerned with putting out a large number of videos with zero concern of the quality.
Once you purchase a PLR video you can make full use of it in order to increase your marketing reach and income opportunities on the internet, especially on social networking sites that allow you to post your video’s for free. You can literally reach thousands of potential
customers and then entice them to watch your PLR video’s.
Depending on the topic of the PLR video’s that you purchase the average running time is from about 3 minutes up to 10 minutes. Often they will come in a package that will contain a series of lessons allowing you to teach your customers about a specific topic of interest.
The beauty of PLR video’s is that you can choose to edit a portion or several portions of the video’s in order to promote your business, products and services from within the video itself, providing you with a big opportunity to attract potential customers and close more sales of the product that you are promoting from within the video’s. You are therefore hitting two birds with one stone.
Firstly, you get to promote your product to a larger number of people. The key here is to spread links of your website that contains the video’s to other ads-based web URLs.
Secondly, you can slowly acquire a trusted brand name as time passes by. By using PLR video’s, you can quickly achieve better results, not to mention more sales and profits. All you have to do is find the right PLR video’s to suit your needs and you can get started right away.
If your looking for a great PLR Video source then check out Steve Dougherty’s PLR Video Direct.Com

Sell Your PLR Products…

Tuesday, July 27th, 2010 at 14:26 
Comments (84)

If you bought, re-branded, and are selling a private label rights product, such as an e-book, article pack, software program, or audio book, you should have a sales page.  Whether that sales page is one you created yourself or one hosted on a third-party website, marketing is important.  Unfortunately, too many newbies make the mistake of relying on search engines.  This has the potential to be a very costly mistake.

For search engines to pick a sales page, it must be optimized with relevant keywords.  Use a free keyword tracker tool and see exactly what internet users are searching for.  .  Say you have a chiropractic care e-book for sale.  You will see that people are looking to “find a chiropractor,” wondering “can a chiropractor fix TMJ,” wondering the “difference between osteopath and a chiropractor,” and curious as to how they can find a “Los Angeles chiropractor.”  Incorporate these phrases into your sales page and the search engines lead internet users to your website.

Optimizing your sales page for the search engines sounds nice, but it isn’t fool proof.  Why should you do more?

1 – The Competition

If you are selling a PLR product, like an e-book or software, that same product was sold to 100 or more people.  Many of those people are also trying to sell the same thing.  For starters, that is why you should make a few edits, as you get a new, unique product.  The overall theme is still the same though.  For that reason, you will still have competition.  If 100 people bought the above mentioned chiropractic care e-book, you could expect to find at least 50 similar sales pages with similar keywords.  Your sales page will still appear in Google and Yahoo search results, but possibly not until the tenth page.  Rarely do internet users go that far into search results.

2 – Search Engine Optimization Isn’t Always Easy

For most individuals, search engine optimization, also known as SEO, is easy.  For those just getting started, it requires trial and error.  As recommended above, find a keyword tracker tool.  Know what internet users are searching for, but don’t make a common mistake.  That is only using popular phrases.  Thousands of people search each day wondering how to “work from home.”  Work from home is one of the top searches performed and a keyword tracker will tell you this.  Way down the list, you will find “work from home ideas.”  Although only 20 people may use this phrase a day, people still use it and there is less competition for it.

It will require trial and error, but experiment with keywords and keyword placement.  Rarely do internet marketers get SEO 100% perfect on the first try.

3 – Translates Into Less Money

Having Google lead people to your sales page is nice and easy, but it rarely translates into sales.  People use the internet to do research, rarely are they looking to buy a product. You may get a few sales, but they will be limited.  Market and advertise; target those who want to do more than just gather information, but make a purchase too.

4 – The Money You Can Lose

As for why buying, re-branding, and selling PLR products is so popular it is because it has the potential to be a goldmine.  It is common for buyers to make hundreds or thousands of dollars on one product alone!  These individuals do more than just optimize a sales page and let it sit.  They invest time and money into marketing.  Think of the money you may lose if you don’t.  Would you rather sell your re-branded software program 100 times or 5,000 times?

5 – Your Other Options

Marketing a product and a sales page does require time and money, but is very easy.  You can make use of Google AdWords, create an affiliate program and let others help you market and sell your product, use article directories, advertise on message boards, and so forth.  Your options are endless and all are relatively easy.