If you bought, re-branded, and are selling a private label rights product, such as an e-book, article pack, software program, or audio book, you should have a sales page.  Whether that sales page is one you created yourself or one hosted on a third-party website, marketing is important.  Unfortunately, too many newbies make the mistake of relying on search engines.  This has the potential to be a very costly mistake.

For search engines to pick a sales page, it must be optimized with relevant keywords.  Use a free keyword tracker tool and see exactly what internet users are searching for.  .  Say you have a chiropractic care e-book for sale.  You will see that people are looking to “find a chiropractor,” wondering “can a chiropractor fix TMJ,” wondering the “difference between osteopath and a chiropractor,” and curious as to how they can find a “Los Angeles chiropractor.”  Incorporate these phrases into your sales page and the search engines lead internet users to your website.

Optimizing your sales page for the search engines sounds nice, but it isn’t fool proof.  Why should you do more?

1 – The Competition

If you are selling a PLR product, like an e-book or software, that same product was sold to 100 or more people.  Many of those people are also trying to sell the same thing.  For starters, that is why you should make a few edits, as you get a new, unique product.  The overall theme is still the same though.  For that reason, you will still have competition.  If 100 people bought the above mentioned chiropractic care e-book, you could expect to find at least 50 similar sales pages with similar keywords.  Your sales page will still appear in Google and Yahoo search results, but possibly not until the tenth page.  Rarely do internet users go that far into search results.

2 – Search Engine Optimization Isn’t Always Easy

For most individuals, search engine optimization, also known as SEO, is easy.  For those just getting started, it requires trial and error.  As recommended above, find a keyword tracker tool.  Know what internet users are searching for, but don’t make a common mistake.  That is only using popular phrases.  Thousands of people search each day wondering how to “work from home.”  Work from home is one of the top searches performed and a keyword tracker will tell you this.  Way down the list, you will find “work from home ideas.”  Although only 20 people may use this phrase a day, people still use it and there is less competition for it.

It will require trial and error, but experiment with keywords and keyword placement.  Rarely do internet marketers get SEO 100% perfect on the first try.

3 – Translates Into Less Money

Having Google lead people to your sales page is nice and easy, but it rarely translates into sales.  People use the internet to do research, rarely are they looking to buy a product. You may get a few sales, but they will be limited.  Market and advertise; target those who want to do more than just gather information, but make a purchase too.

4 – The Money You Can Lose

As for why buying, re-branding, and selling PLR products is so popular it is because it has the potential to be a goldmine.  It is common for buyers to make hundreds or thousands of dollars on one product alone!  These individuals do more than just optimize a sales page and let it sit.  They invest time and money into marketing.  Think of the money you may lose if you don’t.  Would you rather sell your re-branded software program 100 times or 5,000 times?

5 – Your Other Options

Marketing a product and a sales page does require time and money, but is very easy.  You can make use of Google AdWords, create an affiliate program and let others help you market and sell your product, use article directories, advertise on message boards, and so forth.  Your options are endless and all are relatively easy.

Yesterday I was lucky enough to be invited to a seminar held by BusinessLink, A government backed initiative to improve your business skills.
This seminar was all about Search Engine Optimisation (SEO). The two speakers at the event are at the top of their game in this field as they run a multi million pound advertising company whose clients include many top known household name companies. They specialise in getting these companies to the front of search engines without the use of PPC programs wherever possible.

During this seminar they explained the importance and nessessity of doing every step needed in making your website google spider friendly. It was explained and shown in a step by step fashion on how to get your website a page ranking of 3 or above (any pagerank of over 3 is highly regarded by Google) The pagerank is how Google rates and places websites – nothing to do with ppc or whereabouts on Google search pages a website appears.As an example did you know that having a pagerank of 1 can bring you more visitors than being at No 1 on a search page.
*Note: Googles pagerank is 8

We were also taught all about Conversion Rate Optimisation (CRO) showing how having your SEO done correctly can produce a traffic increase, even just 1% can mean a dramatic increase in your profits.

Overall, everything needed doing  is easy to do yourself but you must keep on top of it in order to maximise the exposure.

I thought I would share this with you as these seminars and others are held all over the UK so if you wish to attend any then you can get the details from your local BusinessLink or go to http://www.businesslink.gov.uk and find your nearest office.

I am going to write a report on everything that was covered as a lot of myths were dispelled and the knowledge gained by this seminar has really opened my eyes regarding SEO and the serious ability to build up your online presence.

I hope you have found this information useful as I feel I am slowly learning about the holy grail of marketing.

P.S. Even though this is primarily for the UK it still worth checking out the BusinessLink site as there is loads of free info worth reading.

I found this excellent post here and thought it needs to be shared.

Few would disagree that SEO is one of the most important aspects of having a top ranking website or blog. SEO should be used as an integral part of your overall ranking strategy, and is vitally important coupled with keyword research, on page SEO, back-linking, sitemaps and article submission creating an allround search engine dominating force. This article explores 5 essential tips for SEO domination that can be started right now.

1. Keywords are important – but the right keywords relevant to your site and on page SEO are vitally important. To optimise your webpage for your keywords involves placing your keywords in your Title tag (the thin blue line at the top of your page), within your H1 and H2 tags on your webpage and strategically placed within the first paragraph of your main text. Although some Internet Marketers do not consider this as important it is worth completing this step in your overall strategy. Search engines crawling the internet now have a better chance of finding your site and indexing your site for the keywords you chose.

2. Submiting articles to high ranking article sites is a sure way to receive traffic and increase your overall ranking with the search engines. The most popular article site is ezinearticles.com who follow strict guidelines for submission of your articles but in return you can receive free traffic and back links with very little effort. Outsourcing article writing is a very smart way to maximise the number of articles you can submit for a relatively small investment saving you time and the effort of writing articles yourself.

3. Back linking has become a very important aspect of traffic generation and search engine ranking. By receiving high PR (Page Rank) backlinks from as many sources as possible (naturally) search engines value your webpage as more important over time. Finding high ranking websites to submit links to can be difficult but well worth the effort – several tools exist to help find these and many products have been created to submit and find high PR relevant websites. These links add credibility to your site and have proven themselves to be highly effective in SEO domination.

4. Sitemap submission is also important allowing search engines to see your website. Submitting your site to the major search engines gives your site an extra boost when the robots crawl the net looking for new sites. Submitting your sitemap is relatively easy and some platforms such as wordpress have plugins which do this automatically for you. Do not forget this step in your overall strategy.

5. Keyword research is vital to your success and what can be the most exciting stage of SEO domination is finding the right keywords with minimal competition but targeted and relevant traffic. What keywords do your customers use to search for your product and are they buying when finding the information they need? Your goal is to find targetted keywords relevant to your site, and how your customers are searching when using those keywords – the good news is there are products available to help with this research and many forums also teach these skills.

The tips outlined above when used together will help increase your online presence and ensure the major search engines “find” your site in the maze that we call the Internet. Some of these tips alone can create massive amounts of traffic but ideally combining them all should become standard practise when lauching any new or existing site.

To find out how to explode your traffic and dominate your niche in every way visit Elite Money Club and find yourself on the path to unlimited traffic.

Anthony69
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Secrets Of Two Gurus Who Turn Newbies Into Money Making Machines By Following Proven Steps To Success!

Many people who decide to do affiliate article marketing suddenly get a nasty case of writer’s block when they start writing articles. New article writers sit down at their computer full of excitement about their brilliant discovery of how you can make money through writing ezine articles. They push the on button, open Word and then – then nothing; their brain is as blank as the page on the screen. If you haven’t written anything substantial for ages, here are three article marketing tips that will help you get started.

1. Practice.

I can’t stress this enough; if you want to make money using affiliate article marketing as a tool, you need to write, write and then write some more. Writing your first article will most likely seem hard, and will take you an inordinate length of time. It probably won’t be very good either, but that doesn’t matter. What matters is that no article you write in the future will ever be as hard as the first one. If your first attempt is not very good, submit it to article directories under a pen-name, that way you can use the article to start the affiliate marketing process without having to worry about people reading your first attempt at writing years later. 

2. Stick To What You Know.

When you are new to article writing, it is best to stick to a topic you know at least fairly well. If you are new to the craft of article writing and are trying to learn how to pick up speed while you are doing it, adding the extra work of extensive research is going to make you lose confidence because it will slow you down. All the article marketing tips in the world will not help you to speed up if you ignore this piece of advice. Write at least your first dozen or so articles about something you understand.

3. Read.

Reading articles that other people have written about your niche subject is the best way of getting inspiration for your own articles. Reading will also give you clues about style and layout, and you will start to get a feel for what constitutes a good article and what things you should avoid doing.

4. Study.

Study what successful affiliate article marketers are doing and follow in their footsteps. Be constantly on the lookout for article writing tips online and bookmark relevant webpages in a separate folder.

The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well. You might be running your search engine queries on a particular search engine, although who is actually supplying the results? – it could be a different company altogether.

Below, is a list of the search engines that feed your precious keywords:

Google
Google is by far the world’s most popular search engine, it provides the primary search engine results to Google, AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOL  Search, and HotBot.  It also supplies secondary results to HotBot and receives it’s directory data from DMOZ.

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can provide anything you want to know.  If someone is looking for something, they normally refer to the search engines.  When they type it in, the highest sites on the engines will show and is normally where the visitor will go. By keeping good position on the search engines, you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money with search engines as well, if you learn the background and know what you are doing.