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Just another golden snippet of info from yours truly,

Keith

If you bought, re-branded, and are selling a private label rights product, such as an e-book, article pack, software program, or audio book, you should have a sales page.  Whether that sales page is one you created yourself or one hosted on a third-party website, marketing is important.  Unfortunately, too many newbies make the mistake of relying on search engines.  This has the potential to be a very costly mistake.

For search engines to pick a sales page, it must be optimized with relevant keywords.  Use a free keyword tracker tool and see exactly what internet users are searching for.  .  Say you have a chiropractic care e-book for sale.  You will see that people are looking to “find a chiropractor,” wondering “can a chiropractor fix TMJ,” wondering the “difference between osteopath and a chiropractor,” and curious as to how they can find a “Los Angeles chiropractor.”  Incorporate these phrases into your sales page and the search engines lead internet users to your website.

Optimizing your sales page for the search engines sounds nice, but it isn’t fool proof.  Why should you do more?

1 – The Competition

If you are selling a PLR product, like an e-book or software, that same product was sold to 100 or more people.  Many of those people are also trying to sell the same thing.  For starters, that is why you should make a few edits, as you get a new, unique product.  The overall theme is still the same though.  For that reason, you will still have competition.  If 100 people bought the above mentioned chiropractic care e-book, you could expect to find at least 50 similar sales pages with similar keywords.  Your sales page will still appear in Google and Yahoo search results, but possibly not until the tenth page.  Rarely do internet users go that far into search results.

2 – Search Engine Optimization Isn’t Always Easy

For most individuals, search engine optimization, also known as SEO, is easy.  For those just getting started, it requires trial and error.  As recommended above, find a keyword tracker tool.  Know what internet users are searching for, but don’t make a common mistake.  That is only using popular phrases.  Thousands of people search each day wondering how to “work from home.”  Work from home is one of the top searches performed and a keyword tracker will tell you this.  Way down the list, you will find “work from home ideas.”  Although only 20 people may use this phrase a day, people still use it and there is less competition for it.

It will require trial and error, but experiment with keywords and keyword placement.  Rarely do internet marketers get SEO 100% perfect on the first try.

3 – Translates Into Less Money

Having Google lead people to your sales page is nice and easy, but it rarely translates into sales.  People use the internet to do research, rarely are they looking to buy a product. You may get a few sales, but they will be limited.  Market and advertise; target those who want to do more than just gather information, but make a purchase too.

4 – The Money You Can Lose

As for why buying, re-branding, and selling PLR products is so popular it is because it has the potential to be a goldmine.  It is common for buyers to make hundreds or thousands of dollars on one product alone!  These individuals do more than just optimize a sales page and let it sit.  They invest time and money into marketing.  Think of the money you may lose if you don’t.  Would you rather sell your re-branded software program 100 times or 5,000 times?

5 – Your Other Options

Marketing a product and a sales page does require time and money, but is very easy.  You can make use of Google AdWords, create an affiliate program and let others help you market and sell your product, use article directories, advertise on message boards, and so forth.  Your options are endless and all are relatively easy.

Yesterday I was lucky enough to be invited to a seminar held by BusinessLink, A government backed initiative to improve your business skills.
This seminar was all about Search Engine Optimisation (SEO). The two speakers at the event are at the top of their game in this field as they run a multi million pound advertising company whose clients include many top known household name companies. They specialise in getting these companies to the front of search engines without the use of PPC programs wherever possible.

During this seminar they explained the importance and nessessity of doing every step needed in making your website google spider friendly. It was explained and shown in a step by step fashion on how to get your website a page ranking of 3 or above (any pagerank of over 3 is highly regarded by Google) The pagerank is how Google rates and places websites – nothing to do with ppc or whereabouts on Google search pages a website appears.As an example did you know that having a pagerank of 1 can bring you more visitors than being at No 1 on a search page.
*Note: Googles pagerank is 8

We were also taught all about Conversion Rate Optimisation (CRO) showing how having your SEO done correctly can produce a traffic increase, even just 1% can mean a dramatic increase in your profits.

Overall, everything needed doing  is easy to do yourself but you must keep on top of it in order to maximise the exposure.

I thought I would share this with you as these seminars and others are held all over the UK so if you wish to attend any then you can get the details from your local BusinessLink or go to http://www.businesslink.gov.uk and find your nearest office.

I am going to write a report on everything that was covered as a lot of myths were dispelled and the knowledge gained by this seminar has really opened my eyes regarding SEO and the serious ability to build up your online presence.

I hope you have found this information useful as I feel I am slowly learning about the holy grail of marketing.

P.S. Even though this is primarily for the UK it still worth checking out the BusinessLink site as there is loads of free info worth reading.

Do you sell products online? Whether you run an online retail store or if you sell on eBay, internet marketing should be a component of your business plan. When you market your products, you increase your earnings potential.

In terms of internet marketing, there are many successful approaches. These approaches include article directories, purchasing advertisements, banner exchanges, and search engine optimization. Yes, you should implement each of these steps, but also examine unconventional approaches, such as Twitter.

Twitter is a social networking website. When you register for a free account, you can search for other users. You can then become a follower. This means that you will receive their messages, also known as updates or Tweets. Many will do the same for you. Search for contacts on the Twitter website based on name, location, or email address. Also, exchange contact information on online communities, like internet forums.

As previously stated, Twitter is a social networking website. All types of posts are allowed, but many expect social messages online, not advertisements. This does not mean that you cannot use Twitter as an internet marketing tool. It means that you must take the clever approach. As for how you can do so:

Ask for feedback. With an advertisement, your Tweet may say “Buy eco-friendly products at affordable prices.” Yes, this may work, but you will find some individuals who think “great, another advertisement.” So, instead ask for feedback. Provide a link and ask your followers to review the product in question. Do they think it can help the environment, is the price affordable?

Offer promotional codes. Even if you use affiliate links to generate income, you should be provided with moneysaving promotional codes. Offer these to your members. For example, your Tweet could include the message “Eco-friendly products available for sale with a moneysaving discount for all my Twitter friends.” Yes, this is still an advertisement, but you are offering an incentive.

Host contests and Tweet about them. A great way to generate traffic to a website, including a website where products are sold, is to offer something free. Whether it be a free sample or a contest, people love free stuff. Instead of advertising a product you have for sale, highlight a contest on your website. This will get people to your online store. To increase sales, have your contest landing page filled with products.

Incorporate personal messages into your advertisements. As previously stated, the use of promotional codes is a great way to not only increase your sales and website traffic, but to generate interest. Instead of just staying “Save $25 with a promotional code provided by me,” incorporate a personal message. Mention you are extending the offer to your Twitter friends because you want to help them save money. This extra personal message goes a long way.

Use @replies. Mentioning the products you sell is okay to do on Twitter, but be limited in your messages. Do not send 10 messages a day highlighting the products you sell. Instead, try one a day. Also, rely on the use of @replies. You can reply to those who send you updates or use Search.Twitter.com. Only reply with a clever advertisements when the situation calls for it.

The key to using Twitter as an internet marketing tool is to do so cleverly. Internet users tend to sway away from advertisements, so make yours advertisements in disguise.

If your interested in Twitter as a marketing tool then keep checking out my posts as I have been delving deep into the workings in order to evaluate its effectiveness in building your business.

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I found this post by Alex Johnson and thought I would share it with you as I am looking at Facebook to try to increase traffic.

These days, there are tons of social networking websites available in the internet. It is easy to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people.

With Facebook, you will be able to connect with friends, acquaintances, and with other people who you study and live with. The business opportunities possible with sort of site have not been missed either with many internet marketers using the services provided.

Unlike other social networking websites, Facebook will be able to offer you a lot of tools that you can use in order to market your products or services as well as your business website more effectively and efficiently. The site today has over 60 million active subscribers and is continuing to grow every day. While the opportunities are huge, it still requires a little knowledge on the part of the user and there are now a number of tools that can help to make the most of this site.
By creating a great profile page you can be sure that you will be able to attract a lot of targeted traffic. Always remember that a complete profile is the best way to go with any social site.

By building an extensive network of friends on Facebook, you will be able to boost your marketing efforts in no time at all. You can also join groups or create your own group. You can try joining groups that have the similar interest such as yours.

It will also let you syndicate your blogs and website through RSS and will let you post on bulletins to announce or advertise your products, services and new events. With this feature, you will be able to let people read your blogs and boost your marketing efforts.

You have to remember that in order for an online business to become a success, targeted traffic is the key and there is no better way than by using Facebook. Through these tips, you can be sure that you will get a lot of viewers in your profile page and increase the chances of getting them in your business website or get them to buy your products or services.

If you are looking for a traffic training course, check out my honest Rapid Mass Traffic Review and discover if the latest traffic generation course really can increase web traffic to your website.

Great read or what!